Creating a Logo for Your Home-Based Business

Why a Logo is Important for Your Business

A good logo goes a long way in establishing your business identity and creating brand recognition. Your logo should reflect what your business does. It should be unique, eye-catching and easy to identify.

Creating Your Own Logo or Hiring a Pro

There are a number of software tools to help you create your own logo if you have some artistic talent or your initial logo is going to be very simple and you want to save money. If you're going to do it on you own though, you'll want to know what your printing service demands in the way of formatting requirements and file types that you submit to them for printing your business cards and brochures.

What's in a Logo?

I've noticed in comparing a number of corporate logos that it's common to include the business name, and often the tagline, too as part of the logo. By combining them your logo is readily identifiable to your prospective customers.

Saving Money on Your Business Logo

Hiring an experienced graphic designer to create your logo is a relatively affordable process. Shop around for a good price - the web is a good place to start - and be sure to see some samples of prior work. While art students are an inexpensive option, experienced designers know what printers are looking for in the way of resolution, file format and any limitations on the number of colors used. Another option is to visit a local printing shop or mailbox services store. Both frequently offer logo design services that are quite good.

source By Randy Duermyer, About.com